HOW TO SET UP YOUR CAMPAIGN

Module 8 Of The FREE “How To Advertise On YouTube” Course

Summary

In this module:

It’s time to set up your YouTube ad!

We need to go through a few things to effectively set up your campaign.

Ad Groups

AdWords allows you to set up ad groups for the following categories:

  • Interests/Habits
  • In-Market
  • Life Events
  • Topic
  • Keyword
  • Placement

Once you decide on an ad group or groups, make sure you read through Googles policy guidelines to make sure your ad won’t get banned.

Spending Your Money

You need to consider these two elements regarding the allocation of money to your campaigns:

  • Budget
  • Bidding

Budget is the amount of money you want to allocate to your entire project.

Bidding is when views are auctioned off to you, the bidder.

When running a CPV campaign, you enter how much you are prepared to pay for someone to watch your video.

CPM campaigns work the same but you’re paying for a thousand views at a time.

Delivery

When running your ads, YouTube lets you run ads normally or accelerated.

Accelerating your ad means YouTube will try to show your ad to as many people as quickly as possible.

But, this does mean you budget will be spent as quickly as possible.

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