THE GOLD STANDARD: RETARGETING WITH YOUTUBE
Module 7 Of The FREE “How To Advertise On YouTube” Course
In this module
We’re going to walk you through one of our favourite methods of YouTube advertising.
All we are doing is sending follow up messages to people who have already expressed interest in your business.
YouTube allows you to perform 2 types of retargeting:
Video retargeting is simply following up people who have watched your YouTube ads or have seen videos on your channel.
AdWords Retargeting allows you to segment the traffic being driven to your website from your YouTube ad and send follow up ads to people who expressed interest in a specific aspect of your business.
There is one other ‘top secret’ retargeting method YouTube allows you to do.
If you have a database of previous customers, the similar audiences feature in AdWords allows you to show your ads to people who have similar characteristics to people on your list.
I’ve probably said too much already!
But, you get the picture.