UNDERSTANDING YOUTUBE ADS
Module 2 Of The FREE “How To Advertise On YouTube” Course
In this module we’re going to give you a proper introduction to YouTube, its interface and the types of accounts you will need to set up.
You may have heard of monetisation on YouTube, but this is why you should focus on YouTube advertising instead.
When you create an account there are two ways to get traffic:
- Search engine optimisation
Ranking a video on YouTube is no easy task!
With the amount of content being created each day, it’s super competitive.
This is why we recommend going down the path of advertising.
- You can show YouTube ads for just a few cents.
- You can get your video shown above everyone else.
- After our training, your going to be creating awesome content!
You’re going to need two types of Google accounts to get started on YouTube.
You will need a YouTube account (…of course) where you can upload your video.
Your video has to be on YouTube for it to be used as an ad.
You will also need an AdWords account.
AdWords is where you set up your ad and select your target audience.
We strongly recommend setting up a new Gmail account to keep everything separate from any personal accounts you have.
Organisation is key, trust me.
The video for this module takes you through, step-by-step, on how to set these accounts up and link them to each other.
So, once you’ve set up your accounts, let’s talk about how you will be charged for your ads.
These are the two ways you can be charged for your ads:
Cost Per View
- 30-seconds of your video ad is viewed.
- Or the entire video is viewed if it’s shorter than 30-seconds.
- Someone clicks or engages with the video.
CPM – Cost Per Thousand
- The “M” is the Roman numeral for one thousand.
- Charged when your ad is “served” 1,000 times.