Your Very First Campaign!
Time to set up your YouTube ad!
Before you start setting up your campaign, we’ve got some extra hot tips to make this process pain free.
Hot Tip 1: Use clear naming conventions.
For your ad groups and campaigns, clear naming conventions will make your AdWords experience SOO much easier.
The software is complex enough, we don’t want you wasting time, because time is money!
Hot Tip 2: Give yourself 48 hours.
Allow some time to set up your campaign.
YouTube takes up to 2 days to approve your ad.
Setting up your campaign and trying to run it the same day is a recipe for disaster.
Hot Tip 3: It’s “and” not “or”.
When setting up your ad audience YouTube only gives you the option of selecting ‘and’ not ‘or’.
Naturally, you might think using a bunch of targeting options will hyper target your audience.
But then, your audience will need to match ALL of those metrics.
This will make your audience far too narrow and nobody will see your ad.
AdWords allows you to set up ad groups for the following categories:
- Life Events
Once you decide on an ad group or groups, make sure you read through Google’s policy guidelines.
We don’t want you to put in your blood, sweat and tears then have Google ban your ad.
Google’s policy is your bible!
Spending Your Money
You need to consider these two elements regarding the allocation of money to your campaigns:
YouTube’s budget and bidding system provides flexibility even on the tightest advertising budget.
Budget is the amount of money you want to allocate to your entire project.
You can have either a daily budget or a campaign budget.
Bidding is when views are auctioned off to you, the bidder.
When running a CPV campaign, you enter how much you are prepared to pay for someone to watch your video.
You could bid 10 cents for a view, but only be charged 3 cents.
CPM campaigns work the same but your paying for a thousand views at a time.
When running your ads, YouTube lets you run ads normally or accelerated.
Accelerating your ad means YouTube will try to show your ad to as many people as quickly as possible.
Depending on your campaign, this might be the most effective delivery method.
But, this does mean you budget will be spent as quickly as possible.