JAMES MACKAY PRESENTS
Free YouTube Advertising Course
James Mackay will teach you how to create and launch
your first YouTube ad campaign!
Free YouTube Advertising Course Modules:
- Intro to YouTube Advertising
- Understanding YouTube ads
- Different types of YouTube ads
- Identifying your outcome
- Creating awesome content
- Setting up a YouTube advertising campaign
- Making warm audiences hot
- Google your way to the top
- Converting into sales
Module 1
Intro to YouTube Advertising
In this video, I go over how and why YouTube ads are not only effective but cost-effective. I’ll explain when you pay for ads and how people see them.
Module 2
Understanding YouTube ads
There’s a lot that goes into making sure you’re showing your ads to the right people. We’ll further explore monetising v advertising and deep dive into how YouTube ads are set up, how to pay for the ads and why this isn’t about SEO.
Module 3
Different types of YouTube ads
There are so many different types of ads to get your head around. This video breaks down each type of ad so you can understand what each one does, when to use it and how to use each one effectively.
Module 4
Identifying Your Outcome
If you don’t know where you’re going, you can’t know how to get there. This video covers “awareness, influence and action” and how different types of YouTube ads can be used for each stage of the advertising cycle.
Module 5
Creating Awesome Content
This is a deep dive into how to create awesome ads. You’ll get tips on how to get royalty free music, when to show your brand, how to get professional videos made for cheap and how to create a great video ad.
Module 6
Setting up a YouTube Advertising Campaign
Let’s run through how to set up your account and then how to get your campaign going. We’ll discuss targeting to audiences and showing your ad on particular videos.
Module 7
Making Warm Audiences Hot
Retargeting. It’s a proven method to turn “possibles” into “probables”. Learn not just what retargeting is, but how to set it up and use it with YouTube advertising. You’ll also get a handle on using pixels.
Module 8
Google Your Way to the Top
We’re going to explore the Google search parameters in this video. Sound technical? We break it down into easy to understand segments, so you can learn about showing videos to people who search for “x”. We’ll also discuss why keyword targeting might limit how your ads are shown.
Module 9
Converting into Sales
There’s no point filling a leaky bucket. We’ll discuss how to communicate a call to action and how to design an awesome landing page so your traffic doesn’t leak away.
Join YT Advantage Today!
Join the #1 YouTube advertising group in the world!
Become an expert at using YouTube ads to create sales and generate traffic.
Watch The YouTube Ads Masterclass Now!
The YouTube Ads Masterclass is an hour long YouTube advertising training delivered by James Mackay on how to generate traffic and increase sales with YouTube ads.
The YouTube Ads Masterclass: How to be a successful advertiser with sharp ads and cost-effective campaigns.
Join YT Advantage Today!
Join the #1 YouTube advertising group in the world!
Become an expert at using YouTube ads to create sales and generate traffic.